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150 RICHEST INDONESIANS (76-100)

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76. $500 million
Subianto Tjandra (69)
Ateja Group

Subianto’s Ateja has proved that being smart can bring significant business success. He has driven the growth of the company which produces specialist fabrics for the home, hotel and car interiors, among many other uses. Its products are exported to more than 55 countries with giant clients like Japanese car manufacturers Honda and Toyota. The company’s fabrics were also used in high-profile facilities like Singapore’s Changi Airport and several prominent hotels. Ateja owns six plants and a design center, all operated to environment-friendly standards. The company was founded in 1974 in Bandung and has representative offices in Singapore, Malaysia and China.

77. $495 million
Adyansyah Masrin (94) and Jimmy Masrin (51)
Lautan Luas Group

From simple beginnings in 1951 as an importer and distributor of basic chemicals, Lautan Luas has mushroomed into a manufacturer and exporter of basic and specialty chemicals. The company produces over 1,000 different chemicals for 2,000 industrial end-users in the Asia-Pacific region. It has 17 production facilities in Indonesia, two in China and is building another in Vietnam, while its interests are represented by offices in Singapore, Thailand and China. Net income at Lautan Luas has fallen for two straight years, after it dropped 11.5% to Rp81 billion last year. Jimmy is the chairman of Habitat for Humanity Indonesia, a humanitarian initiative that has built households for 20,000 Indonesian families.

78. $490 million
Tan Kian (55)
Dua Mutiara

Dua Mutiara began life in 1953 as a distributor of chemical dyes but after taking charge of the company Tan transformed it into a major force in the property market. Duta Mutiara’s first property project was Lippo Plaza in 1991 and now it controls some of Jakarta’s most prestigious buildings, including the Pacific Place shopping mall and the JW Marriott and Ritz Carlton Hotels in Mega Kuningan, as well as several apartment buildings. Dua Mutiara is currently involved in the construction of the 52-story Sahid Sudirman Center, which will be Jakarta’s tallest building.

79. $475 million
Sudhamek (57)
Garuda Food

Sudhamek is a highly-esteemed businessman, his talents recognized by a number of awards. He has driven his Garuda Food far since its beginnings in 1958 as a simple peanut producer. The Kacang Garuda brand of peanuts is the market leader in the domestic market and the company’s products are exported to over 24 countries, while there is a stand-alone manufacturing and distribution facility in China. In a bid to boost its presence in the regional market and squeeze more revenue from it beverages unit, Garuda Food has established a 49/51 partnership with Japan’s Suntory Group, a household name in Asia-Pacific, to start a non-alcoholic beverage company. Tudung Group, the holding company for Sudhamek’s businesses, is also expanding into new areas including palm oil and baby formula.

80. $470 million
Sofjan Wanandi (69)
Gemala Santini

Sofjan was re-elected for his third straight term as the chairman of the Indonesian Employers Association (Apindo) this year. Having held the position since 2003, Sofjan is a force to be reckoned with. He is a vocal presence in the national debate on issues affecting business and is the leader of business in the tripartite labor process, which has seen plenty of action in recent years. His Santini Group has a wide range of interests including automotive parts, infrastructure, property, investment consultancy and hotels. Sofjan is a member of Deutsche Bank’s Asia-Pacific advisory board. He and brother Jusuf, the co-founder of prominent think-tank the Center for International and Strategic Studies, were leading figures in the student movement that ousted founding President Sukarno in 1965.

81. $465 million
Ginawan Tjondro (59)
CNI Group

Ginawan, through his PT Citra Nusa Insani Cemerlang, known as CNI, is the pioneer of multi-level marketing in Indonesia. With over 26 years experience, CNI has established itself as a market leader in Indonesia and has ventured overseas to Singapore, Malaysia, India, the Philippines, China, Brunei and Hong Kong. This year, the company plans to tap the online market with new services. CNI has received many awards for its achievements.

82. $445 million
Henry Pribadi (66)
Napan Group

A member of the Salim family, Henry Pribadi made his first strides in business working at his cousins’ PT Waringin Kentjana, a cement company that was to become the embryo of the Salim empire. From there, he had the privilege to learn from some of Indonesia’s most powerful tycoons, including the “gang of four”: Liem Sioe Liong, Sudwikatmono, Sutanto Djuhar and Ibrahim Risjad. He went on to build his own Nawa Pandu (Napan) Group, a holding company with interests in agribusiness, electronics, communication, property and trading.

83. $445 million
Soegiharto Sosrodjojo (79)
Rekso Group

Soegiharto faced jibes in the 1950s when he started a company selling bot- tled tea, with many insisting the product would be a flop. To the surprise of his doubters, the company’s Teh Botol took off, leading to the development of today’s extensive business empire. Rekso has interests in tea, food and beverages, property, plantations, printing and packaging. The group’s cen- terpiece is its tea unit, Sinar Sosro, whose bottled tea continues to perform well under the original brand as the market leader in the country. In 2009, Rekso partnered with the operator of the McDonald’s fast food franchise, which has more than 100 outlets across the country. The group claims to be the owner of the largest private tea plantation in Indonesia while property unit PT Asia Pasifik Property plans to open a hotel in partnership with the Jumeirah Group.

84. $440 million
K. Gowindasamy (66)
Mitra Jaya Group

The Medan, North Sumatra-born businessman has a strong footprint in the construction sector. He has extensive relation- ships with local governments across the country and has han- dled a number of road construction projects in Jakarta. Mitra Jaya has also participated in toll road projects in India, including the Ahmedabad-Vadodara Expressway. In Indonesia the group is developing in East Java. Gowindasamy has also expanded into coal mine construction and is turning to the energy sector, including power plant development. Supra Bara Energy pro- duces around 2 million tons of coal per year while in plantations the group controls about 70,000 hectares of rubber plantation, as well as oil palm plantations.

85. $438 million
Alim Markus (62)
Maspion Group

In the consumer goods business, where mainly multinational and giant companies reign, Alim’s Maspion can take pride in being a truly Indonesian achievement. The company, which was founded by his late father Alim Husin in 1962, is a major manu- facturing presence in Sidoarjo in East Java, producing home- ware, kitchenware, electrical appliances and pipes. The group also has interests in property, financial services and trading. The company has representative offices in Japan, Taiwan, China, Singapore and France and operates five factories in Indonesia.

86. $420 million
Sutanto Djuhar (84)
First Pacific

Sutanto Djuhar is the remaining living member of the original “gang of four,” a group of businessmen who worked closely with the late President Suharto. He played an important role in the establishment of some of Indonesia’s best-known firms, such as Indofood’s PT Bogasari Flour Mills and PT Indocement, the country’s second-largest cement producer, now controlled by Heidelberg Cement Group. He served as a non-executive director at the Salim family’s Hong Kong-based First Pacific Investment Ltd. until 2010. He is also a co-founder of TPV Technology Ltd., the world’s third largest LCD manufacturer, where he served as non-executive director until 2004. His son Teddy is vice president commissioner at Indocement.

87. $420 million
Iwan Budi Brasali (66) and Aldo Brasali (45)
Brasali Group

Iwan and Aldo Brasali are the sons of the late Budi Brasali of Brasali Group, one of Indonesia’s most important property players over the past 40 years. The two brothers now helm the Metropolitan Group, which also has Ciputra and Ismail Sofyan as partners. Founded initially as a construction firm, it has expanded into a diversified conglomerate with businesses in real estate, tourism, manufacturing, trading, IT, electronics and healthcare. The brothers own and manage hotels in nearly every major city across the country. In 1991 they developed an interest in energy through PT Cikarang Listrindo, which produces 750 MW of power for industrial estates including chemical industry operations. The group has two publicly listed subsidiaries.

88. $415 million
Mohammad Reza (53)
Global Energy Resources

Chalid is a respected and very low-profile Indonesian businessman whose Global Energy Resources Pte Ltd is based in Singapore. His businesses are, among others, in oil brokerage, where he has links with state-owned energy company Pertamina. KidZania Indonesia, an interactive “edutainment” center for children at Jakarta’s Pacific Place mall, constitutes just one of his businesses in the archipelago. Chalid also focuses on religious matters: he chaired the prominent Al Jabr School, an Islamic, bilingual, international-standard school. It has a lavish mosque and both are located in the Pondok Labu area. Chalid’s corporate social responsibility activities are known to focus on education.

89. $400 million
Rosan Roeslani (44)
Recapital

Teaming up with former classmate Sandiaga Uno, Rosan set up PT Recapital Advisor in 1997 after the two had worked together at Texas Pacific Group. The firm never looked back, and now has interests ranging from coal to publishing. Rosan at one stage held a pivotal role in controversial Bumi Plc. but he decided to sell his 10% interest in the London-based coal miner to Hary Tanoesoedibjo. He currently serves as president director of Recapital and sits on the boards of commissioners at PT Lupita Amanda, PT Saratoga Investama Sedaya, Mitra Global Telekomunikasi Indonesia, Sriboga Raturaya and Kemang Jaya Raya.

90. $390 million
Yos Sutomo (79)
Sumber Mas

Timber brought a fortune for Yos Sutomo and his family. His company has more than 40 years of experience in the business and now specializes in producing high-quality plywood. Yos started learning about the timber business in his hometown in Samarinda, East Kalimantan, starting up in 1966. Now his Sumber Mas exports plywood to major markets including Europe. In property, he owns three hotels and two golf courses in Kalimantan, while his PT Kartanegara Indah Permai is in coal mining. He is a prominent personality in Kalimantan, frequently seen at political and military gatherings.

91. $387 million
Surya Dharma Paloh (62)
Media Indonesia Group

Media mogul and catering tycoon Surya Paloh has always been deeply involved in politics, initially as a student activist and then for many years as a leader of the Golkar Party. After being defeated a number of times in his bid to become party chairman, he finally became disenchanted and formed the National Democrats mass organization, where he serves as chairman. Soon afterward, a political party under the same name was formed and Surya now sits at its head as well, despite insisting that the two organizations are different. Surya won a battle for control of the party but lost a powerful ally when Hary Tanoesodibjo, another media mogul, quit to join the People’s Conscience Party (Hanura) in disgust. In business, Surya controls Media Indonesia newspaper, news channel MetroTV and several top-name hotels, while his catering business Indocater is considered the market leader. His Surya Energi Raya is reported to have a stake in the lucrative Cepu oil field in Central Java.

92. $380 million
Hendro Setiawan (60)
Pikko Group

Hendra’s Pikko Group has been one of the most active players in Jakarta’s booming high-rise apartment sector. Having already completed at least 10 property projects, the company has another eight in the pipeline including the 52-story Sahid Sudirman Center, which will cost the company at least Rp1.5 trillion. The group’s main corporate vehicle is Royal Oak Development Asia, a listed property developer with Rp2.4 trillion in assets and 68.9% owned by Pikko. The company now aims to break into the top ten property players by focusing on opportunities outside Jakarta, where it believes most of the lucrative locations are already occupied.

93. $370 million
Dahlan Iskan (62)
Jawa Pos Group

No-nonsense but often eccentric Dahlan Iskan has graduated from the ranks of business to become the minister for state-owned enterprises. His background is unusual for both government and business, having started out as a journalist. Based in Surabaya with newsmagazine Tempo, he saw the chance to rescue the failing Jawa Pos newspaper and turned it into a thriving media company. Taking charge in 1982 when the newspaper’s circulation was a miserable 6,000, he boosted sales to 300,000 within five years and went on to create a media network of more than 200 newspapers, 20 local TV stations, a paper mill and printing plant equipped with power plant as well as three landmark buildings, all called Graha Pena. Dahlan has said he is ready to run in next year presidential election although he has no affiliation with any political parties.

94. $367 million
Sukamdani Sahid Gitosardjono (85)
Sahid Group

Sukamdani is an experienced player in the hotel business, with his Sahid Hotel network operating since 1954. The company, which is now run by the patriarch’s five children, controls 30 hotels and plans to add another 20 to its network by 2013. The group is also eyeing opportunities in Southeast Asia, with expansion to Vietnam and Cambodia reputed to be in the pipeline. The group posted a meager Rp12 billion of net income last year. The group also has interests in education and hospitals and expects to see its 52-story Sahid Sudirman office tower completed by 2014. The businessman also controls Bisnis Indonesia daily.

95. $360 million
Jahja Santoso (68)
Sanbe Farma

As a pharmacy graduate from the Bandung Institute of Technology, Jahja Santoso decided in 1975 that he didn’t want to mix up medicines behind a shop counter. Instead he founded PT Sanbe Farma, now one of the country’s largest pharmaceutical manufacturers. Now serving as president commissioner, Jahja nurtured Sanbe into position as a dominant player in the lucrative sector. In the domestic market, four of the top 10 prescription products are made by Sanbe, while overseas the company’s network has expanded to 20 countries. Jahja also founded PT Bina San Prima, a national healthcare, consumer product and raw materials distributor, and PT Caprifarmindo Laboratories, with a manufacturing facility in Bandung. He also owns the Santosa Bandung International Hospital. Jahja is the Honorary Consul for the Republic of Latvia.

96. $350 million
Dick Gelael (79)
Fast Food Indonesia

Dick entered the supermarket business in 1957 before acquiring the Kentucky Fried Chicken franchise in Indonesia, setting up holding company PT Fast Food Indonesia in 1978. Back in its early days, Dick’s Gelael supermarkets, with Kentucky Fried Chicken outlets nearby, attracted a lot of Indonesian consumers. Now, the company’s supermarkets have disappeared from view but its fast-food business is still growing strong. The company planned to open 30 more outlets this year despite already operating 400, well beyond the limit of 250 outlets set by the Trade Ministry. Dick controls 43.8% of the company, which went public in 1993, and still sits as the president director, while Salim Group has a 38% stake. Last year net income was Rp206 billion, a 10% drop on the year before.

97. $343 million
Muljadi Budiman (58)
Honda Prospect Motor

At the depths of Indonesia’s economic crisis in 1999, Muljadi Budiman made a smart bet in using his PT Prospect Motor as his vehicle in a 49-51 joint venture called PT Honda Prospect Motor with Japanese car giant Honda Motor Co. Ltd. The crisis didn’t last forever, and Muljadi has been minting money with the popular brand since then. The joint venture with Honda operates as the sole assembler and distributor of Honda cars. Currently, the company’s assembly plant in West Java has production capacity of 60,000 units and operates 88 dealerships across Indonesia. Honda has set its sight on a bigger share of the Indonesian market, with a Rp3.1 trillion investment planned for its second assembly plant and a plan to increase dealerships to 150.

98. $340 million
Djoenaedi Joesoef (80)
Konimex

Djoenadi’s Konimex began in 1967 as a small pharmaceutical store in Solo, Central Java, and has now become a leading pharmaceutical company. Konimex’s over-the-counter drugs are popular with the lower- middle class market, with brands like Paramex, Inzana and Temorex. Konimex entered the food business with the completion of a biscuit processing plant in 1994, and now sells a wide variety of products including the popular Nano Nano candy. He is a recipient of the Ernst & Young entrepreneur of the year award.

99. $335 million
Rudi Suliawan (62)
Karang Mas Sejahtera

In 2009, Rudy fell out with partner Ritz-Carlton and decided to go his separate way and manage his own Ayana Resort & Spa in Bali. He is best known for his holding company, MidPlaza Group, which operates several subsidiaries, mostly active in property except for PT Supra Primatama Nusantara, which controls Biznet Networks, a leading internet service provider. Properties under Rudy’s management include Jakarta CBD’s MidPlaza 1 and 2 office blocks and the adjoining Jakarta Intercontinental Hotel and the 90-hectare Riverside Golf Club in Bogor, West Java. Son Ryu Kawano Suliawan established Veritrans Indonesia, which handles online transactions.

100. $330 million
Oesman Sapta Odang (53)
OSO Internasional Group

Businessman-turned-politician Oesman Sapta built his business empire, OSO Group, from scratch. The feisty businessman started life selling cigarettes at the ferry terminal at his hometown, Pontianak, and today his business interests range from fisheries to airlines. He has handed over control of OSO Group to Tanri Abeng so he can concentrate on politics. Despite his National Unity Party failing to meet requirements to compete in the next general election, Oesman still has a knack for intrigue. He has launched a coup d’etat at the powerful Indonesian Chamber of Commerce and Industry (Kadin), in an attempt to overthrow chairman Suryo Bambang Sulisto.


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